Experience matters

Christine Ryan started CgRYAN::design to bring her over 15 years of agency expertise to help small and mid-size businesses solve business challenges through the power of design.

Great design solutions come from thoughtful collaboration. Christine works personally with business owners / decision-makers, and, depending on the project scope and budget, brings together other industry professionals to bring agency-level creative team solutions in reach of start-ups and non-profits.

Proven Design Process

Discovery & Definition
A successful project starts with asking the right questions. Understanding the current business situation and strategic goals are essential. Through evaluating industry trends, doing competitive audits, and using goal definition tools like the Target Design Matrix, design criteria for successful solutions are discussed, evaluated, and defined.
Design
Design options are explored using color, typography, photography, imagery style, information flow, and developed through deep understanding of principles of visual perception and contextual experience.
Refine & Develop
Design concepts are selected for refinement based on the defined design criteria and client preference. When budget and schedule allow, concepts are validated by user testing.
Delivery & Evalution
A design solution is only as successful as its last link: delivery. Through tight collaboration with developers, fabricators, printers, and in-house users, design solution implementations are evaluated, adjusted, and delivered by thorough understanding of actual execution processes.

Expertise

Brand Design 95%
Integrated Communication Systems 90%
Website Design 95%
User Experience (UX) Design 95%

Select Creative Collaborators

Michelle Geissbuhler
Michelle GeissbuhlerMarketing Strategy / Writing
Michelle Geissbuhler is a writer/strategist who specializes in brand/nomenclature systems, line logic and information hierarchies. Her expertise includes strategic brand development and brand positioning, conceptual and thematic development, and language simplification.
Kyle Widder / KDW Photography
Kyle Widder / KDW PhotographyPhotography
KDW Photography is a full service photo studio that creates quality imagery in portraiture, corporate image, fashion, food, product, editorial and advertising. Kyle specializes in making any photographic assignment both creatively excellent and an enjoyable experience.
Fourth Floor Interactive
Fourth Floor InteractiveOnline Media / Development
Fourth Floor Interactive specializes in online media, custom WordPress development and creative project management. They ensure website solutions are supported by providing training so the site can be maintained internally by the client’s team.

Client Relationships