Project Description

Brand strategy, brand identity, communications system, website design

Criminal defense attorneys Mike Siewert and Tom Gjostein recently became partners, and needed updated marketing materials and a website, and hired CgRYAN::design.

After meeting and competitive audits, Christine Ryan recommended developing a new practice name and brand identity that would help overcome difficulties in memorability of their last names, as well as look credible to middle class DUI clients. After naming, Christine developed the brand identity, communications system, directed the photography, and designed the website. 

Business development was facilitated by the new brand identity and website, resulting better first year than expected, and continued growth over the last four years.