Project Description

Strategy, brand identity and communication system, sales presentations, signage, mobile application design

Mobile shopping was becoming a larger threat to brick-and-mortar retailers. A team of business leaders from a retail design firm, a software development company, and the president of a mobile application company decided to take this treat and turn it into a product and service: shopConnect. 

The shopConnect leadership team brought in CgRYAN:design to help communicate credibility for the new entity quickly as they presented the new offer to decision-makers at Global Shop, as well as to interest investors. Christine Ryan developed the brand, sales system, presentation tools, and the IA and user experience design for a working mobile application that demonstrated the functionality of the offer.

The mobile demonstration, functional app, retail display, and sales tools allowed the team to propose the new offer at retail and technology trade shows and interest both investors and big box retailers in the new offer.